See the range buyers use before they price your agency
A directional estimate built on the same revenue and EBITDA multiples acquirers use — low, mid, and high. Not a formal appraisal, but the same starting point M&A advisors rely on.
Three steps to your number
No call, no sales pitch — just answer a few questions about your book and see your range.
Tell us about your book
Premium, commission, retention, and your line-of-business mix. Smart sliders make it fast — no spreadsheets, no document uploads.
We run the buyers' math
Your inputs flow through a real agency-valuation model: blended revenue and EBITDA multiples, adjusted for the quality of your book.
See your value range
Get an instant low–mid–high estimate plus the exact drivers helping and hurting your number — the same things acquirers scrutinize.
Not sure where to start?
Tell us what you are weighing. We will point you to the assessment, a guide, or the directory — not a price.
This is a routing helper, not a valuation. It does not estimate what an agency is worth.
Understand what shapes agency value
Practical, plain-language guides for owners weighing value, timing, and their next move.
How Much Is an Insurance Agency Worth?
A practical overview of the financial and book-quality signals that shape an agency’s value.
Read guideInsurance Agency Valuation Multiples Explained
What revenue and EBITDA multiples mean—and why a headline multiple never tells the whole story.
Read guideSelling an Insurance Agency: An Owner’s Guide
A clear owner-focused roadmap from early planning through diligence, closing, and transition.
Read guideBrowse public agency profiles
The directory is market inventory, not a sale list. Claim a page to get your number.
Browse the agency directoryGet your number, then list your agency for free
Complete your private valuation first. After you see your result, you can choose to submit your agency for review in the directory.
Value my agencySee exactly what moves your value
Two agencies with identical premium can be worth wildly different amounts. We break down the drivers buyers scrutinize — so you know where the upside is before you ever go to market.
Start free assessmentHow valuation actually works
Independent agencies sell on a blend of a multiple of commission revenue and a multiple of EBITDA, each adjusted for the quality of the book. We weight both methods and adjust for retention, organic growth, line-of-business mix, and revenue concentration — then hand you a defensible range, not a vanity number.
It's a directional estimate, not a formal appraisal — but it's the same math an acquirer or M&A advisor starts with.
Built for agency owners & principals
“Most owners have no idea what their book is really worth until they're already at the negotiating table. This gives you the number — and the levers — years before you sell.”
Insurance M&A perspective
Questions agency owners ask
Straight answers on how the valuation works and what we do with your information.
Independent agencies typically sell on a blend of two methods: a multiple of commission revenue and a multiple of EBITDA. Both are adjusted up or down for the quality of the book — retention, organic growth, line-of-business mix, and revenue concentration. Our tool blends these methods to produce a defensible low, mid, and high range.
Curious what buyers would pay for your book?
Find out in minutes. It's free, and you'll walk away with a clear picture of your agency's value and what's driving it.
Value my agency